In depth creativity without borders

Three take-away ideas about creativity from ADC*E Festival ‘17

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The word is Easy

What used to be cheap*, now is replaced with easy. Somehow we have stated that our life’s crazy, complicated and challenging, and the holy grail is peacefulness . We have full social media of quiet harmony, mindfulness and ease. The good life starts here, it’s reachable, it’s easy and calm. We’re fascinated with this tranquil…

Taxi ride in Africa

Midelt was about 3 hour drive from Fez, but for us it was more than five.We were about 10 minutes on our way, when suddenly the engine died in (what looked to us) the middle of nowhere. In Africa. At pitch dark night.  Funny thing about unexpected situations – the adrenaline kicks in and suddenly…

It’s mama Africa, no problem.

11/11/2016 As I’m writing this down, I’m wondering if I will be able to stay awake till the end. My body lacks energy. It’s midnight and the first real day in Africa has ended. I don’t know if you can be prepared for Africa and that being said I keep in mind that Morocco is…

Supporters beat consumers every time

Okay, this is a quote from Seth Godin not Blake Mycoskie, the Chief Shoe Giver at TOMS and author of the book “Start something that matters”, but it does sum up my feelings today and in general when we talk about branding and story telling. I must admit that when I started to read this…

Iamsterdam

Amsterdam – the city of freedom thas has been gained and lost at the same time. While I did not have any grand expectations of my trip there, I did indeed felt as if some part of me wished it was different. Cultural and mesmerising during the day, while packed and crowded by the night….

Are you moving in or what?

Hello, darlings! Found this in my pile of “stories that didn’t make the cut” and it was quite a trip down the emotion lane of how it was, when I just got my own place and how it is not. So I though I should share it with you, maybe somebody is freaking out about…

Evening darlings 

Haven’t posted for a while now. I guess when you work with texts and ads all day, there’s not much to put on the paper in the evening. All I want is to be quiet, to enjoy my time at the gym, listen to good music and cook something tasty. Go to sleep early and…

Short ride stories

I love to drive a car but there’s something magical about public transportation. Every morning I take the same bus unless I’m running late, which doesn’t happen often, but I have had my share of “can’t get out of the house today”moments. I know that every morning there will be a girl at the bus…

Cheers to new beginnings!

Hey guys! The great fast has ended. You must think I’m stuffing my face with Nutella and ice cream right now, but I’m actually quite well behaved. 🙂   The only thing that I’m really glad about is that people won’t feel uncomfortable around me, while eating cakes or cookies or any other treats that…

I like you

So here’s a tricky question. Would you ever say “I like you” to a person you feel close to if you wanted to make him or her feel special? I like ice cream. I like sunny days and movies. I like to listen to songs before I go to sleep. I like to see street…